The last thing a seller wants to do is turn off home buyers. The entire real estate process of selling a home is doing everything to maximize exposure to interested home buyers and attracting home buyers to your property. But, sometimes seller interaction can turn off home buyers and lead to no sale. Don’t let this happen to you.
The List of 6 Seller Missteps That Turn Off Home Buyers
Buying and selling a home can be an emotional roller coaster. It’s a big decision on both sides, and it’s easy for buyers and sellers to take missteps that affect the outcome. Here are the biggest mistakes home sellers make that turn off home buyers.
OVERPRICING. Every seller wants top dollar for their home, but inflated pricing can turn off home buyers. What’s worse, it can turn off home buyers before they even walk through your front door. In a sea of home listings, home buyers often select potential properties by size, bedrooms, location, and price. And you may be pricing your home out of the range for qualified buyers. But, don’t undervalue your home either.
Solution? Work with an experienced realtor who can compare your home to similar homes that have sold in the area, and help you determine an appropriate listing price. At Capital Residential we study home sales trends by South Shore community, so that we can give our clients the most current and comprehensive guidance when listing a home for sale. Rather than turn off home buyers, our agents do everything to position your home for a sale.
MESSY HOUSE. The easiest way to turn off home buyers is by listing a cluttered, dirty, sloppy home. Sellers should list a home that is in the best condition it can possibly be in. Your home should look its absolute best. A clean home with no clutter is essential. But more than that, home buyers are watching for fresh carpet, newer paint, and upgrades. Homes that aren’t “move-in” ready often turn off home buyers. Especially in an age of HGTV and home design shows, home buyers expect a tidy, organized, pleasing home. Home sellers will turn off home buyers without this preparation.
Solution? Don’t turn off home buyers with a messy house. Clean, repair, spruce up your home before listing. Work with an experienced agent that can help direct your work efforts. At Capital Residential we understand the expectations of home buyers, and work with clients to present a home that brings in home buyers and offers. We also have a great pool of resources such as cleaners, stagers, and contractors to put the finishing touches on your listing.
LINGERING SELLERS. Of course home sellers are interested in how home buyers react to their house, but to stick around for showings and open houses is one big way to turn off home buyers. It’s hard for home buyers to relax when you, the seller, is there. It can turn off home buyers when their first impression is to be guarded. You want potential home buyers to feel free to explore and consider the possibilities of living in the house, and it’s hard to do that when the current homeowner is standing by.
Solution? You won’t turn off home buyers if you’re not there. Out of sight, out of mind, is a good thing during an open house. Plan to be out of your home whenever a potential home buyer is coming for a tour. It can be an inconvenience, but it’s well worth it when it leads to an offer.
MISLEADING INFORMATION. As a home seller you absolutely want to accentuate the positives of your home, but it will turn off home buyers if you inflate the truth about your home. If you are willing to stretch the truth about some things, potential home buyers will wonder what else you’ve hidden. It will turn off home buyers and can damage you and your home’s reputation. Be honest about the home so that when interested home buyers come for a tour the home will live up to their expectations, and maybe lead to an offer.
Solution? Be straightforward about the home’s positives. If the seller is concerned that the home has little to attract buyers then consider ways to improve the home’s appeal. Touch up the paint, take care of minor repairs, bring in a professional home stager. At Capital Residential we work with our cients to accentuate the positives in a home. Don’t turn off home buyers with misleading information. Instead, work on making your home the best it can be.
NO PHOTOS. These days, many home buyers conduct their searches online for home listings. Not only does it turn off buyers, but it is a such a lost opportunity, when a home seller does not add photos of their home to their listing. Square footage, bedrooms, bathrooms, and other details are helpful to home buyers, but nothing compares to a visual of the home for sale. Many home buyers will skim right over the listing when there are no photos, leaving the home seller with a reduced number of viable leads. No photos of your listing will also turn off home buyers because it is an indication that maybe the house isn’t attractive.
Solution? Take photos of your home before you list the house. It is part of making a good first impression, and it is equally important that the photos are done well. At Capital Residential we take professional-quality photos of each of the homes we list. We know how important photos are to attracting home buyers. Most of the time, photos are the first visual home buyers have a property, and they need to trigger enough interest for home buyers to take the next step and tour the house.
POOR UPGRADES. Nothing puts a smile on a home buyers face than an unexpected quality upgrade in a home, and nothing will turn off home buyers more quickly than a poorly-executed upgrade. Most of the time good intentions are there, but often home sellers will pick and choose what they upgrade and how much they invest in it, and this can turn off home buyers. Making some upgrades in the kitchen or bathroom without carrying over those upgrades, can draw attention to problem areas, and upgrades that are done on a budget can detract as well.
Solution? Before a home seller invests in an upgrade, take a closer look at how much value it adds to the house. At Capital Residential we provide clients with professional consultation regarding ways to increase a home’s value. Some upgrades make sense, others don’t, and all upgrades should be done with the goal of adding to the home seller’s bottomline while providing value to the home buyer.
At Capital Residential our goal is to attract qualified buyers to home sellers. We are aware of what will turn off home buyers, and help our clients position themselves and their homes to sell at top dollar. If you are considering selling your home, please contact me, George Jamieson at Capital Residential in Norwell, MA. I can be reached by email at George@capitalresidential.com or call/text me at 617.877.4839.