6 Seller Mistakes That Turn Off Home Buyers

Seller Pitfalls That Turn Off Home Buyersturn off home buyers

The last thing a seller wants to do is turn off home buyers. The entire real estate process of selling a home is doing everything to maximize exposure to interested home buyers and attracting home buyers to your property. But, sometimes seller interaction can turn off home buyers and lead to no sale. Don’t let this happen to you.

The List of 6 Seller Missteps That Turn Off Home Buyers

Buying and selling a home can be an emotional roller coaster. It’s a big decision on both sides, and it’s easy for buyers and sellers to take missteps that affect the outcome. Here are the biggest mistakes home sellers make that turn off home buyers.

OVERPRICING. Every seller wants top dollar for their home, but inflated pricing can turn off home buyers. What’s worse, it can turn off home buyers before they even walk through your front door. In a sea of home listings, home buyers often select potential properties by size, bedrooms, location, and price. And you may be pricing your home out of the range for qualified buyers. But, don’t undervalue your home either.turn off home buyers

Solution? Work with an experienced realtor who can compare your home to similar homes that have sold in the area, and help you determine an appropriate listing price. At Capital Residential we study home sales trends by South Shore community, so that we can give our clients the most current and comprehensive guidance when listing a home for sale. Rather than turn off home buyers, our agents do everything to position your home for a sale.

MESSY HOUSE. The easiest way to turn off home buyers is by listing a cluttered, dirty, sloppy home. Sellers should list a home that is in the best condition it can possibly be in. Your home should look its absolute best. A clean home with no clutter is essential. But more than that, home buyers are watching for fresh carpet, newer paint, and upgrades. Homes that aren’t “move-in” ready often turn off home buyers. Especially in an age of HGTV and home design shows, home buyers expect a tidy, organized, pleasing home. Home sellers will turn off home buyers without this preparation.

Solution? Don’t turn off home buyers with a messy house. Clean, repair, spruce up your home before listing. Work with an experienced agent that can help direct your work efforts. At Capital Residential we understand the expectations of home buyers, and work with clients to present a home that brings in home buyers and offers. We also have a great pool of resources such as cleaners, stagers, and contractors to put the finishing touches on your listing.

LINGERING SELLERS. Of course home sellers are interested in how home buyers react to their house, but to stick around for showings and open houses is one big way to turn off home buyers. It’s hard for home buyers to relax when you, the seller, is there. It can turn off home buyers when their first impression is to be guarded. You want potential home buyers to feel free to explore and consider the possibilities of living in the house, and it’s hard to do that when the current homeowner is standing by.

Solution? You won’t turn off home buyers if you’re not there. Out of sight, out of mind, is a good thing during an open house. Plan to be out of your home whenever a potential home buyer is coming for a tour. It can be an inconvenience, but it’s well worth it when it leads to an offer.

MISLEADING INFORMATION. As a home seller you absolutely want to accentuate the positives of your home, but it will turn off home buyers if you inflate the truth about your home. If you are willing to stretch the truth about some things, potential home buyers will wonder what else you’ve hidden. It will turn off home buyers and can damage you and your home’s reputation. Be honest about the home so that when interested home buyers come for a tour the home will live up to their expectations, and maybe lead to an offer.

Solution? Be straightforward about the home’s positives. If the seller is concerned that the home has little to attract buyers then consider ways to improve the home’s appeal. Touch up the paint, take care of minor repairs, bring in a professional home stager. At Capital Residential we work with our cients to accentuate the positives in a home. Don’t turn off home buyers with misleading information. Instead, work on making your home the best it can be.

NO PHOTOS. These days, many home buyers conduct their searches online for home listings. Not only does it turn off buyers, but it is a such a turn off home buyerslost opportunity, when a home seller does not add photos of their home to their listing. Square footage, bedrooms, bathrooms, and other details are helpful to home buyers, but nothing compares to a visual of the home for sale. Many home buyers will skim right over the listing when there are no photos, leaving the home seller with a reduced number of viable leads. No photos of your listing will also turn off home buyers because it is an indication that maybe the house isn’t attractive.

Solution? Take photos of your home before you list the house. It is part of making a good first impression, and it is equally important that the photos are done well. At Capital Residential we take professional-quality photos of each of the homes we list. We know how important photos are to attracting home buyers. Most of the time, photos are the first visual home buyers have a property, and they need to trigger enough interest for home buyers to take the next step and tour the house.

POOR UPGRADES. Nothing puts a smile on a home buyers face than an unexpected quality upgrade in a home, and nothing will turn off home buyers more quickly than a poorly-executed upgrade. Most of the time good intentions are there, but often home sellers will pick and choose what they upgrade and how much they invest in it, and this can turn off home buyers. Making some upgrades in the kitchen or bathroom without carrying over those upgrades, can draw attention to problem areas, and upgrades that are done on a budget can detract as well.

Solution? Before a home seller invests in an upgrade, take a closer look at how much value it adds to the house. At Capital Residential we provide clients with professional consultation regarding ways to increase a home’s value. Some upgrades make sense, others don’t, and all upgrades should be done with the goal of adding to the home seller’s bottomline while providing value to the home buyer.

turn off home buyersHow Working with a Real Estate Agent Can Avoid These Pitfalls

At Capital Residential our goal is to attract qualified buyers to home sellers. We are aware of what will turn off home buyers, and help our clients position themselves and their homes to sell at top dollar. If you are considering selling your home, please contact me, George Jamieson at Capital Residential in Norwell, MA. I can be reached by email at George@capitalresidential.com or call/text me at 617.877.4839.

Why Won’t My House Sell? The 4 Top Strategies for Selling a Home

selling a homeHow to Go From Selling a Home to Sold

Once you’ve started down the real estate road of selling a home, it’s discouraging when offers don’t start coming in. There’s a lot of preparation and decision-making that goes into selling a home: everything from finishing up projects inside and outside the property to scheduling to be out of the house during open houses. With all this hard work it’s understandable that home sellers get frustrated when the process of selling a home results in no sale. While there is no perfect answer, and timing is a huge factor, there are 4 key strategies for selling a house that I share with my clients. Following these tips will help your home stand out against the competition, and improve your chances of selling a home in this real estate market.

Why Price Matters When Selling a Home

Pricing a home to sell can be a sensitive issue, but it’s likely the most important aspect in selling a home. What a home sells for can vary by decade and sometimes even from year to year. So what your neighbor received as an offer last summer on their home may not be indicative of what you’ll get on your home this year.

It’s important to price your home according to current market conditions. The best way to do that is to follow market reports that list recent sales and selling prices in your area. The ones that I provide to clients are market reports specific to South Shore communities including Norwell, Hanover, Hingham, Scituate, Cohasset, and Marshfield. The market reports are emailed weekly and are free of charge, and contain current real selling a homeestate data and trends for the South Shore. These market statistics are very helpful in determining pricing for selling a home. Sign up now forcustomized market reports from Capital Residential.

However, it’s not enough to just look at sales price on recently sold homes in the area. You should compare your home to similar homes in terms of neighborhood, size, number of bedrooms and bathrooms, and lot size. Pricing can change dramatically if your home sits on a busy street or has 4 bedrooms.

Another factor to consider when pricing and selling a home is days on market. Take a look to see how long it took for homes to sell in your area and how often and by how much the listing price was reduced during that time. The number of days on market provides key insight into how challenging it may be selling a home in your town or neighborhood. The ideal time for selling is within the first 3 weeks of listing. After that, interest usually slows, and sellers are left to consider reducing the asking price on their home. Success in selling a home starts with setting a listing price that matches the supply and demand in your town and neighborhood.

Marketing Your Home To Sell

Selling a home is competitive whether it’s a buyer’s market or seller’s market. And marketing is key in getting the attention of buyers and real estate brokers representing buyers. Start with signage. Be sure that your home has a for sale sign out and visible as soon as the listing goes on the market. This is important in creating interest that you are selling a home.

Have open houses for both buyers as well as real estate agents. Be sure that your home is impeccable and it never hurts to put out light refreshments. It leaves those who tour your home with a good impression, which in turn may result in leads from home buyers.

Concerned that your home isn’t impeccable? Consider working with a home staging professional. Usually a few simple steps can make a huge difference in home presentation. Clear clutter from all counter and table surfaces. Keep photos and wall hangings to a minimum. Remove toy bins, totes, and extra furniture, so that rooms and furnishings fit to scale.

Get word out that your selling a home. Utilize direct mail options such as oversized postcards and list your home in the real estate section of the local paper. Visibility is important in selling a home, so be sure that your listing agent runs a robust marketing campaign and gives you a written guarantee that your home will be featured for sale on Realtor.com, Trulia.com, Homes.com and Boston.com to name a few. If they are not highly visible as a listing agent, then it is likely your home won’t have much visibility as a listing with them.

A Picture Tells a Thousand Words: Selling a Home with Photography

selling a homeBuying a home is as much visual as it is a logical decision. Photos are absolutely essential in selling a home. Online searches for home listings are very common in the buying and selling market, and listings that offer few or no photos are less likely to produce any interest. With online listings everywhere your home can be listed in multiple locations with dozens, even hundreds of visitors looking at your listing. With all of those opportunities to be seen, it’s important when selling a home that your property attracts visual interest.

Exterior and interior photos that are of high quality are a necessity. A photo of the front of your home is standard, but be sure to have the photo taken when there’s good lighting. Wait for a bright day, clear any debris from the yard and path, trim hedges, hang a wreath on the door or add flowers to outside pots, take the shot from an angle, and avoid extraneous items such as cars or neighboring homes. If you have a deck, pool, or backyard, take photos of each area. Again making each shot as attractive as possible.

Inside the home, photograph each room. Open blinds and turn lights on so that the images are bright. Tidy bedrooms, make beds, and remove all items from nightstands except for essentials like clocks and lamps. Try to include as much of the room as possible in the photo to show dimension. In the kitchen remove all items from counters, place a vase of flowers on the table, and clean appliances so they shine in the photos. If you have areas of visual interest such as hardwood floors, a fireplace mantle, or detailed wood trim take photos of them as well.

Selling a Home Starts with Choosing the Right Agent

With so many real estate agents to choose from, it can be an overwhelming decision for home sellers. But, it’s a decision that can mean the difference between successfully selling a home or being left with an expired listing.

Not all real estate agents are the same, and all real estate is local. Be sure that the agents you are considering are knowledgeable of buying and selling conditions in your town. Capital Residential specializes in home buying and selling in Norwell, Hingham, Hanover, Scituate, Cohasset, Marshfield and surrounding South Shore communities. We research, study, and analyze the real estate transactions in these South Shore communities on a daily basis. We know what the trends are and we relay that information to our clients to give them the best chance of a successful home sale.

Also, find an agent that markets well. If your real estate agent does a good job marketing their services, it’s likely that agent will market your property well when selling a home for you. At Capital Residential we promote an active online and print presence that includes the major real estate search engines as well as the local newspapers and direct mail efforts. We also utilize the latest social media tools such as Facebook and Twitter to promote active real estate listings on the South Shore.

Choose an agent that is experienced. Home sellers want a seamless, hassle-free process, and while there are hiccups that can occur in the home selling process, it makes it easier when you are working with an experienced, professional real estate agent. At Capital Residential, our goal is to provide our home selling clients with an experience that they can confident in and delivers results.

selling a homeSelling a Home? Contact George Jamieson at Capital Residential

In the beginning stages of selling a home or left with an expired listing? Contact George Jamieson at Capital Residential in Norwell, MA. I can be reached by email at George@capitalresidential.com or call/text me at 617.877.4839. I am happy to answer your questions and work with you to set a real estate strategy for selling a home in today’s South Shore market.

Capital Residential’s Top Ten Real Estate Blog Entries of 2011

real estateThe Most Read Real Estate News of ’11

2011 was a big year for Capital Residential, ending with a move to our new office in Norwell, MA. Thank you to our clients, colleagues, neighbors and friends for the incredible support. There’s a lot to talk about in real estate for 2012, but let’s take a quick look back at the most popular blog posts on Capital Residential’s website in 2011. Home searches in Norwell were extremely popular. If you’re starting your search for the perfect house in Norwell or a surrounding town, please feel free to give me a call at 617.877.4839 or send me an email at George@capitalresidential.com.

#10. Can You Help? Upcoming Donor Drives in Norwell

#9. Selling Your Home Successfully With a Strategic Marketing Plan

#8.  Norwell #1 Boston Globe Pick For Top Spots To Live

#7. Selling A House During The Holiday Season

#6. Norwell’s Strawberry Festival June 12th

#5.  Fire Safety Open House in Norwell

#4. New Athletic Team for Norwell High School: Girls Hockey

#3. Wildcat Hill Development Breaks Ground on 46 New Homes in Norwell

#2. Looking to Sell? Big Design Trends for 2012

#1. Buying in Norwell? Tips To Get You Started

Capital Residential Opens New Real Estate Office in Norwell

New Norwell Real Estate Office To Serve Customers On The South Shore

Norwell Real EstateCapital Residential Real Estate is proud to finally call Norwell home. As a resident and active community member in town, I am especially happy to mark this fourth year in business by opening my new Norwell real estate office.  The new office is located at 429 Washington Street in Norwell.  If you know where the new Garden Craft store is located on Route 53, you will see my new building right next to it. You can’t miss the new bright red door.  If you’re in the neighborhood stop by and say hello! The building underwent significant renovations to turn it from an ugly duckling to a bright and beautiful office space that will help our expansion plans and adding new real estate agents.  The building, which is really an old barn that was built in 1899 sits just off the Route 53 across from South Shore Bank, the Ten X athletic club and the Beijing House. My builder and contractors were great in making sure the place was ready to open on December 1st so we could move in on time. We put a new face on the building including new windows, door, siding and lights. There is some interesting history regarding this property and it involves an alleged arsenic poisoning and death of an Army Officer at the hands of his wife. She was acquitted and we did not find any used arsenic bottles in between the walls during construction.

Norwell Real EstateProviding Exceptional Service and Advice to Norwell Real Estate Buyers and Sellers

When it comes down to it, a new office doesn’t really make a difference in what level of professional service real estate agents provide to their clients, but it does show our customers and agents that we are dedicated to always improving our surroundings and providing a customer-friendly working environment. More and more real estate brokerage firms are reducing their brick and mortar footprint mainly because of the use of technology. Everyone is so busy today and technology has really assisted businesses and families become more efficient, but the one thing that the internet can’t replace is the face-to-face meeting that I believe is still a requirement in building strong working relationships. Buying or selling a property in today’s real estate market requires a strong working relationship between agent and consumer. That is the main reason why I thought it was important to open a new Norwell Real Estate office. It will be a place agents and customers can meet and start that process. We provided exceptional service before we moved into our new Norwell real estate office and I can assure you that Capital Residential will continue to provide Buyers and Sellers with the best representation on the South Shore.

Norwell Real EstateNorwell and South Shore Real Estate

Capital Residential provides Norwell real estate buyers and sellers as well as clients throughout the South Shore with local insight and almost two decades of real estate experience. If you are selling your home, need an appraisal of your home’s value or just have questions about the Norwell real estate market or the process of selling, then call us.  If you are buying a home in Norwell, Hanover, Hingham, Scituate, Cohasset or Marshfield, we offer one of the best home search websites in the industry. You can sign up at www.capitalresidential.com to receive daily updates of residential homes that meet your search criteria.  We are excited to call Norwell home and help you in achieving your real estate goals in the near future.

The Best of the Best Real Estate Agents

Real Estate Agent

Are you a Top Tier Real Estate Agent?

Do you consider yourself to be the best of the best or know you are on your way to becoming a top tier real estate agent? If so, are you getting the the best support, technology, leads and commission splits that are available to you?  Wouldn’t it be practical and enjoyable to work with a local real estate brokerage firm where every real estate agent is treated as if they are a key member of the team and the owner and agents help you become the best you can be?  Let’s face it, if you’re a real estate agent and you’ve worked for a big franchise or national conglomerate that is bleeding debt and floating junk bonds, you’re familiar with how they turn to the agents to make up the shortfall. In fact, you might just feel like it isn’t right and it’s not. A real estate agent works diligently under a multitude of timelines and pressures to earn a fair living. If you are a real estate agent and toughed it out over the last few years, you know what I mean. Desk fees, advertising fees, this fee, that fee, cut commissions, dues, it all adds up! If you’re paying your Broker more than you think you should and you are not getting the top tier support and technology to help grow your personal book of business, maybe this is a good time to consider a more fulfilling and fair system to build your real estate platform for the long term. Did you know that only about ten percent of all the active real estate agents produce the bulk of the real estate transactions and of that only three percent of those agents make up the top tier of performing agents in the industry?  It’s true. Look around your marketplace and you will see what I’m talking about.

Real Estate AgentA Real Estate Agent is an Independent Entrepreneur

Being a real estate agent is in essence being in business for yourself. You are independent, have an entrepreneurial spirit, and are eager to build your personal sphere of influence and clientele.  The difference between real estate agents and the broker who owns the firm is that the broker/owner is on the hook to pay the monthly overhead to run the company. That being said and first and foremost, the broker/owner is responsible in making sure that they provide leadership to the agents, foster a collaborative team approach, and implement systems, technology, and a plan for success for each of the real estate agents who works with the firm. Most real estate agents don’t want the day to day oversight of owning and operating a real estate brokerage so they choose to work with a reputable local firm that can offer them something in return. But are you getting a fair return on your investment in time and effort? Real estate agents just want to be associated with good people like themselves who work hard and help each other. Secondly, real estate agents want to get paid the most lucrative commission split available to them.

Opportunities for the Best Real Estate Agent’s in the Industry

If you are a new real estate agent or a seasoned broker, prefer working as a seller’s agent or a buyer’s agent, or have a special real estate market niche, Capital Residential Real Estate of Norwell and Hingham has exciting opportunities for you. As someone who has worked for the big companies and now is the owner of two small boutique real estate firms, I can relate to what we have all experienced in the industry over the years. When I decided to open up my real estate brokerage, I wanted to be different and unique, setting myself and my brand on a higher level than other real estate companies in my marketplace. I wanted to provide my clients with a better real estate experience and the real estate agents who worked with me a more fulfilling long-term real estate career.  If you are interested in having a confidential discussion about what you as a top tier real estate agent need and want in a growing brokerage firm on the South Shore, please call George Jamieson at Capital Residential Real Estate.  We are opening a new residential real estate office in Norwell MA and need the best real estate agents who in turn will receive the best overall compensation and support package available in the industry. I offer creative and flexible commission plans for all levels of real estate agents in the industry. More importantly, I want to know what will make you happy. For more information on Capital Residential Real Estate careers click here.

Why Families Want To Own A Home

Owning a home is part of the American dream, right? At least for most people. Renting is an option during and right after college and even for retirees who spend a few months here and a few months there.  Also for the ultra-wealthy, renting is sometimes a better business decision. But for young families just starting out, owning a home means enjoying the lifestyle they want.

If you have children, it means providing them with the best education and surroundings. The South Shore including the towns of Norwell, Hingham, Cohasset, Scituate, Hanover and Marshfield offer just that. Great schools, nice neighborhoods, recreation, excellent sports and strong communities are what the South Shore is all about.  Owning a house is a place you can really call home and it is yours. You can do what you want with your home (within reason and per local by-laws). You can renovate your home, knock down walls and add-on if you want. You can put in an in-ground pool, put up a fence for security, add a sports court or even a winter-time ice rink. When you rent a home or an apartment, you can’t do anything to the space other than live in it and pay your landlord his or her retirement. You can’t update it and you certainly have to be careful about how loud you are.

As a renter, have you ever had a nightmare neighbor who walks around their hardwood floor apartment in what you would believe to be ”wooden clogs” and then sets off their smoke detector at 2 a.m. every Friday night? Hopefully I wasn’t the nightmare neighbor at some point, but I think I was in the majority of noise abiding tenants when I lived throughout Boston in my earlier days. I have a lot of rental apartment horror stories. The bottom line is that paying rent works for some people at certain points in their life. But as most young adults mature and start their own family, owning a home is the smart thing to do.

Even if you’re in the minority of those who believe the real estate market is not a good investment and we won’t see the kind of home appreciation we’ve seen in the last 100 years, you can’t argue that you are building equity as you pay off your mortgage and at a minimum you will get something in return for your monthly payments versus nothing when you rent. Also, at least currently, their are tax advantages to owning a home including the mortgage interest deduction and energy efficient deductions when you make certain updates to your home.

As we all know, price is a large piece of the puzzle and what you can afford to pay for monthly living expenses is a key factor in making the jump into home ownership. As a homeowner and a Realtor who serves buyers and sellers throughout the South Shore and Boston, I can attest that the best thing about owning a home is building memories, enjoying our property to its fullest potential and calling it “our home”. If you are just starting out by yourself or have a growing family and need a Realtor to help you find your first home or your dream home, please call me. I would love to help you achieve your real estate goals.

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